With so much information about Internet marketing on the net, it’s difficult to find the right strategy. Below is a discussion of the timing issues that you should have in mind.
The Internet is used around the clock, but timing matters still.
Although the Internet is open and used 24 hours a day, 365 days a year, buying habits will not span this large amount of time. Instead they are unique to different week and year cycles. Users are usually much more likely to take action on a platform during the work week and after school hours. During this period, when they are looking for something, they are already motivated to buy. Sale conversion rates will drop on weekends or holidays, as people are more likely to blow time just browsing the Internet.
So, how do you use that information to your advantage? Your customer communications should be oriented to take place over the week, preferably on a Monday or Tuesday. Also, your marketing materials should be geared to offer incentives for a limited period of time , typically one or two days from Monday to Thursday. Lastly, on Monday evenings, you should send out email newsletters so your prospects can read it when they come to work Tuesday morning. Monday’s hassles will be over, and they’ll be more open. With one exception, these Guidelines apply throughout the year.
The Internet holiday season runs from the beginning of November to the end of the third week of December. You can’t help but make a bundle during this time whether you sell goods or services that can be tied in to the holiday season. Prospects are highly motivated to purchase, and you need to get out there. Beginning in early November, email communication should be sent every three days. After the Thanksgiving weekend the first Monday is a huge day of online sales. From that point on you should be sending various email communications on a daily basis to prospects and former clients. This is your best moment so get ahead of your clients.
Billions of various facets of internet marketing are debated and analyzed on a regular basis. Take timing issues into consideration and you will see an upward trend in your revenues.
Website developers can help you to understand better the internet world and how it moves.